Beta cohort — 10 brands / 50 creators

Influence, engineered into revenue

We match ambitious brands with creators who actually move product, then run the partnership on data — briefs, contracts, approvals and weekly optimisation.

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Agency fees in beta

72h

To a match shortlist

Weekly

Optimisation cycle

✓ ASA CAP Code Compliant•✓ ESMA Standards•✓ GDPR Privacy-Safe•✓ Milestone Escrow Protection

Zero-risk pilot programme◆Curated creator matching◆Real-time analytics◆Contract to content approval◆First-mover advantage◆
Zero-risk pilot programme◆Curated creator matching◆Real-time analytics◆Contract to content approval◆First-mover advantage◆

Two sides, one system

Built for the brand and the creator at the same time

Most campaigns fail on mismatch. We run both sides of the match ourselves, so incentives line up before a single post goes out.

01 — For brands

Launch faster, spend smarter

A performance-based pilot with no upfront agency fees, direct access to high-potential creators, and weekly optimisation against your ROI.

→Creator shortlists matched to your buyer, not your follower count

→Briefs, contracts and content approval handled end to end

→Weekly read on spend, reach and conversion

Explore the brand track →

02 — For creators

Monetise without cold outreach

First-mover commissions with emerging brands, creative briefs with room to move, and fair terms you see in full before you commit.

→Briefs that fit your audience, sent to you — not pitched cold

→Rates, usage and timelines agreed in writing up front

→Performance data you can take to your next deal

Explore the creator track →

The model

Four steps from first call to measured result

Discovery

A free audit of your category, buyer and current creator spend. We agree the one metric the pilot has to move.

Matching

We shortlist creators whose audience overlaps your buyer, then verify engagement quality before we introduce anyone.

Execution

Briefs, contracts, usage rights, content approval and scheduling — run by us, visible to you.

Optimisation

Weekly reporting against the agreed metric, with creative and spend adjusted while the campaign is still live.

Zero Risk • 100% Transparency

What happens on your 30-minute Strategy Audit

We build a bespoke assessment of your category economics and deliver a creator match shortlist. You keep the full document whether or not you proceed.

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Unit Economics & Target CPA

We review your gross margins and establish the single acquisition cost threshold the pilot must beat.

Audience Overlap & Creator Scan

We scan our verified database to pinpoint creators whose audience concentration matches your exact buyers.

Attribution Blueprint

We map out your dedicated UTM structure, voucher codes, and post-purchase checkout tracking.

Measurement

We report the numbers that survive a finance review

Every pilot is instrumented before it launches. You agree the success metric with us on day one, and you see the same dashboard we do for the whole campaign.

See how we measure

Weekly pilot reportSample layout

Cost per acquisition

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Tracked conversions

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Earned reach

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Illustrative — no client data shown

Common questions

The things brands ask us first

Read the full FAQ →

Is the beta really free for brands?+

Yes. The first ten brands pay no agency fee for the pilot campaign. You cover creator fees and any media spend you choose to put behind the content; we take nothing on top while we build our track record.

How is our budget protected during the pilot?+

Creator fees are held on milestone terms and only disbursed once content passes pre-flight legal checks, tracking links are validated, and posts go live. If a creator fails to post, that capital is immediately reallocated or refunded in full.

Who owns the campaign data and usage rights?+

You do. 100% of tracked UTM conversion logs, post-purchase survey results, and contracted usage rights belong to your brand. You keep the complete dataset to guide your future marketing decisions.

What if we have never worked with creators before?+

That is the common case in the beta. The discovery session exists to translate what you already know about your buyer into a creator brief, and you approve every piece of content before it goes live.

How do you choose creators and verify quality?+

Audience overlap with your buyer first, verified comment substance second, follower count last. We filter out bot traffic, inspect genuine comment quality, and benchmark past click-through rates before anyone reaches a shortlist.

How long does a pilot run?+

Four to six weeks is typical: one week to match and brief, three to four weeks of live content, then a final report. Shorter pilots do not produce enough data to optimise against.