How we measure, and what we refuse to count
We are pre-first-cohort, so there are no client results on this page. What we can show is the measurement model every pilot runs on, and the report you will receive.
One primary metric, three supporting ones
Agreed on the audit call, fixed for the campaign. Changing the definition of success mid-flight is how agencies produce flattering reports, so we do not do it.
Cost per acquisition
Total campaign cost divided by tracked conversions. The single number the pilot is judged on.
Conversion rate by creator
Which audiences actually buy, so budget moves toward them mid-campaign.
Content Measurable Resonance
Saves, shares and comment substance — the signals that predict repeat performance.
Earned reach
Reach beyond the creator's own following. Context for the primary metric, never a substitute.
What lands in your inbox every Monday
Simulated pilot figures
How a conversion gets credited
Creator marketing is imperfectly attributable and we will not pretend otherwise. We instrument what can be tracked, estimate the rest transparently, and label which is which in every report.
All campaigns adhere strictly to our ASA & ESMA Compliance Standard.
A unique destination per creator, per placement. The cleanest signal and the default wherever a link is possible.
Creator-specific codes for placements without a clickable link, such as in-video mentions. Counts redemption, not intent.
A one-question 'where did you hear about us' at checkout. Coarse, but it catches what tracking misses.
Baseline comparison against the weeks before the campaign. Always labelled as an estimate, never mixed into the tracked figure.