NewHorizonSaga Journal

Insights on performance, contracts, and creator economics

Data-backed analysis, operational playbooks, and contract teardowns for marketing leaders who demand measurable return on creator investment.

AllMeasurementCreator economyPlaybooks

Running your first creator pilot on a five-figure budget

Playbooks

22 August 20267 min read

Running your first creator pilot on a five-figure budget

A tactical playbook for performance marketers allocating £10k to £50k. How to select creators, instrument attribution, and optimize budget mid-flight.

By NewHorizonSaga StrategyRead →

What a fair usage-rights clause actually looks like in 2026

Creator economy

17 August 20266 min read

What a fair usage-rights clause actually looks like in 2026

The most contentious clause in modern creator agreements is no longer the base fee—it is usage rights. Here is how to structure terms that protect both brand and creator.

By NewHorizonSaga Legal & OperationsRead →

Why follower count is the worst predictor of campaign ROI

Measurement

10 August 20265 min read

Why follower count is the worst predictor of campaign ROI

For a decade, brands tiered creator budgets by follower numbers. Financial attribution data reveals follower count has near-zero correlation with customer acquisition cost.

By NewHorizonSaga ResearchRead →

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